(Image by SeenyaRita)Recently, there was a global poll by New York based online magazine brandchannel.com that asked its online reader to identify the brands with the greatest impact on their lives, as well as how the brands affected their view and behaviour on the world.
From the polling results, it seems like the Apple Brand has the biggest impact on the world's consumers, emerging as the clear winner. The proud creator of iPod and Mac computer won in six categoriesm including the most inspiring brand and the one that readers cant live without.
About close to 2,000 professionals from 100 over countries took part in this poll that last about 2 weeks. Apparently it seems like Apple has captured the hearts and minds.
Some of comments by readers on Apple:
"It's one of the few brands that are managed so well - Its approach to design, its ease of use, its selective communications strategy and innovation - that every touch point and product accurately represents what it should represent. It creates desire and mystery - just like the launch of the Envelope AirBook"
"Never a Dull Moment"
"Reinventing itself all along and providing, over and over again, a new perspective on what we thought was carved in stone"
Besides Apple, the other most inspiring brands were Nike, Coca-Cola, Google and Starbucks.
Microsoft, the world's largest software market was also a ""Winner"" - receiving the dubious brand that most wanted to argue about and wanted to revamp and complaint.
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