(Image by Orlando and Sherilyn)Yahoo is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers.
The new site, called "Shine," offers nine categories ranging from Fashion & Beauty to Parenting. It syndicates material from popular lifestyle publishers including Conde Nast and Hearst Corp.
The site is aimed at roughly 40 million women between the ages of 25 and 54 and aims to make Yahoo more relevant to this demographic, which is highly appealing to brand advertisers.
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